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How well do you know your spectators? : A study on spectator segmentation based on preference analysis and willingness to pay for tickets

Title data

Kaiser, Mario ; Ströbel, Tim ; Woratschek, Herbert ; Durchholz, Christian:
How well do you know your spectators? : A study on spectator segmentation based on preference analysis and willingness to pay for tickets.
In: European Sport Management Quarterly. Vol. 19 (2019) Issue 2 . - pp. 178-200.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2018.1499790

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 12 Sep 2018 10:19
Last Modified: 14 Mar 2019 08:39
URI: https://eref.uni-bayreuth.de/id/eprint/45759