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Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model

Title data

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Who Decides about Sponsorships? : Exploring a Sport Sponsorship Decision-Making Model.
2018
Event: 26th European Association for Sport Management Conference (EASM) , 05.-09.09.2018 , Malmö, Sweden.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 12 Sep 2018 09:49
Last Modified: 17 Sep 2018 06:03
URI: https://eref.uni-bayreuth.de/id/eprint/45761