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Emergent User Roles in Online Political Discussions : A Typology based on Twitter Data from the German Federal Election 2017

Titelangaben

Gimpel, Henner ; Hamann, Florian ; Schoch, Manfred ; Wittich, Marcel:
Emergent User Roles in Online Political Discussions : A Typology based on Twitter Data from the German Federal Election 2017.
2018
Veranstaltung: 80. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft (VHB 2018) , 23.05. - 25.05.2018 , Magdeburg, Deutschland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Paper )

Abstract

Twitter is well recognized as a microblogging site, an online social network (OSN), and increasingly as a digital news platform. With the changing media usage behavior over the past decade, political actors have now recognized the need to enrich their election campaign efforts by including social media strategies. However, previous research has shown that users behave heterogeneously in online political discussions. To better understand how users behave and interact in such debates, we conduct an exploratory study to identify emergent user roles from Twitter data. We develop a dynamic selection query to collect a representative data set on the German federal election of 2017.
We define features of structure, function, and time for Twitter discussions and conduct a cluster analysis to derive eleven emergent roles from the 30,553 most active users. We then refine those roles by further data-driven analyses to enhance and deepen their understanding. Our results indicate dominance of the online discussion by the populist party Alternative für Deutschland. We also find that media outlets and political parties show somewhat similar behavior, and that the offline popularity of prestigious actors is extended into the online world.

Weitere Angaben

Publikationsform: Veranstaltungsbeitrag (Paper)
Begutachteter Beitrag: Ja
Institutionen der Universität: Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät > Fachgruppe Betriebswirtschaftslehre
Forschungseinrichtungen
Forschungseinrichtungen > Institute in Verbindung mit der Universität
Forschungseinrichtungen > Institute in Verbindung mit der Universität > FIM Kernkompetenzzentrum Finanz- & Informationsmanagement
Fakultäten
Fakultäten > Rechts- und Wirtschaftswissenschaftliche Fakultät
Titel an der UBT entstanden: Nein
Themengebiete aus DDC: 000 Informatik,Informationswissenschaft, allgemeine Werke > 004 Informatik
300 Sozialwissenschaften > 330 Wirtschaft
Eingestellt am: 18 Sep 2018 08:03
Letzte Änderung: 18 Sep 2018 08:03
URI: https://eref.uni-bayreuth.de/id/eprint/45822