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Will I or will I not? : Explaining the willingness to disclose personal self-tracking data to a health insurance company

Title data

von Entreß-Fürsteneck, Matthias ; Buchwald, Arne ; Urbach, Nils:
Will I or will I not? : Explaining the willingness to disclose personal self-tracking data to a health insurance company.
2019
Event: 52nd Annual Hawaii International Conference on System Sciences (HICSS) , 08.-11.01.2019 , Maui, USA.
(Conference item: Conference , Speech )

Official URL: Volltext

Abstract in another language

Users of digital self-tracking devices increasingly benefit from multiple services related to their self-tracking data. Vice versa, new digital as well as “offline” service providers, such as health insurance companies, depend on the users’ willingness to disclose personal data to be able to offer new services. Whereas previous research mostly investigated the willingness to disclose data in the context of social media, e-commerce and smartphone apps, the aim of our research is to analyze the influence of the privacy calculus of personal risks and benefits on the willingness to disclose highly personal and confidential self-tracking data to health insurance companies. To do so, we develop a conceptual model based on the privacy calculus concept and validate it with a sample of 103 respondents in a scenario-based experiment using structural equation modeling. Our results reveal that privacy risks always have a negative impact on the willingness to disclose personal data, while positive effects of privacy benefits are partly depending on the data sensitivity.

Further data

Item Type: Conference item (Speech)
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and strategic IT management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and strategic IT management > Professorship Business Informations Systems and strategic IT management - Univ.-Prof. Dr. Nils Urbach
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 26 Sep 2018 08:58
Last Modified: 12 Mar 2019 13:07
URI: https://eref.uni-bayreuth.de/id/eprint/45884