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Vertriebssteuerung auf Basis des Customer Lifetime Value am Beispiel der Finanzdienstleistungsbranche

Title data

Buhl, Hans Ulrich ; Dzienziol, Jochen ; Heidemann, Julia:
Vertriebssteuerung auf Basis des Customer Lifetime Value am Beispiel der Finanzdienstleistungsbranche.
In: Kredit und Kapital. Vol. 43 (2010) Issue 4 . - pp. 501-532.
ISSN 0023-4591
DOI: https://doi.org/10.3790/kuk.43.4.501

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Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 09 Oct 2018 09:02
Last Modified: 12 Feb 2019 09:09
URI: https://eref.uni-bayreuth.de/id/eprint/45987