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Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integration

Title data

Woratschek, Herbert ; Buser, Markus ; Schönberner, Jan:
Sport Sponsoring Engagement : A dyadic analysis of sponsor's and sponsees' resource integration.
2018
Event: Sport Management Association of Australia & New Zealand Conference(SMAANZ) 2018 , 21.-24.11.2018 , Adelaide, Australia.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Nov 2018 08:19
Last Modified: 23 Nov 2018 08:19
URI: https://eref.uni-bayreuth.de/id/eprint/46409