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Customers' Expected Value Capture in Sport Contexts

Title data

Woratschek, Herbert ; Kaiser, Mario:
Customers' Expected Value Capture in Sport Contexts.
2018
Event: Australian & New Zealand Marketing Academy Conference (ANZMAC) 2018 , 03.-05.12.2018 , Adelaide, Australia.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Jan 2019 09:56
Last Modified: 16 Jan 2019 09:56
URI: https://eref.uni-bayreuth.de/id/eprint/46927