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Marken- und Produktmanagement

Title data

Marken- und Produktmanagement.
ed.: Esch, Franz Rudolf ; Decker, Reinholf ; Herrmann, Andreas ; Sattler, Henrik ; Woratschek, Herbert
Wiesbaden : Springer Gabler

Further data

Item Type: Editorial work for a series or a journal
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 07 Mar 2019 09:45
Last Modified: 07 Mar 2019 09:45
URI: https://eref.uni-bayreuth.de/id/eprint/47861