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Integrating Word-of-Mouth Sources for Marketing of Complex Services

Title data

Horbel, Chris ; Woratschek, Herbert:
Integrating Word-of-Mouth Sources for Marketing of Complex Services.
2008
Event: Australian and New Zealand Marketing Academy Conference (ANZMAC) , 1.-3.12.2008 , Sydney, Australien.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Dec 2014 08:05
Last Modified: 11 Dec 2014 08:05
URI: https://eref.uni-bayreuth.de/id/eprint/4791