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Are Recommendations of Venturers Valuable? A Study of Word-of-Mouth Communication Behavior of Variety-Seeking Tourists and Opinion Leaders

Title data

Woratschek, Herbert ; Horbel, Chris:
Are Recommendations of Venturers Valuable? A Study of Word-of-Mouth Communication Behavior of Variety-Seeking Tourists and Opinion Leaders.
2006
Event: 7th European Conference of the Association for Consumer Research , 2006 , Göteborg, Schweden.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Dec 2014 10:00
Last Modified: 05 Feb 2015 12:59
URI: https://eref.uni-bayreuth.de/id/eprint/4797