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Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain

Title data

Woratschek, Herbert ; Horbel, Chris:
Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain.
2003
Event: 11th International Colloquium in Relationship Marketing , 14.09.-17.09.2003 , Cheltenham, Great Britain.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Dec 2014 09:32
Last Modified: 05 Feb 2015 10:52
URI: https://eref.uni-bayreuth.de/id/eprint/4801