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Evolution of service-dominant logic : Towards a paradigm and metatheory of the market and value cocreation?

Title data

Brodie, Roderick J. ; Löbler, Helge ; Fehrer, Julia:
Evolution of service-dominant logic : Towards a paradigm and metatheory of the market and value cocreation?
In: Industrial Marketing Management. (2019) .
ISSN 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2019.03.003

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Apr 2019 10:15
Last Modified: 03 Apr 2019 10:15
URI: https://eref.uni-bayreuth.de/id/eprint/48522