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Creating Competitive Advantage in E-Business Value Chains by Using Excess Capacity via IT-enabled Marketplaces

Title data

Häckel, Björn ; Dorsch, Christoph ; Übelhör, Jochen ; Voit, Christian:
Creating Competitive Advantage in E-Business Value Chains by Using Excess Capacity via IT-enabled Marketplaces.
In: The Database for Advances in Information Systems. Vol. 51 (August 2020) Issue 3 .
ISSN 1532-0936

Official URL: Volltext

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Abstract in another language

Innovations through the “business process as a service” (BPaaS) concept have shaped new business opportunities for service providers. Technological progress allows business process service providers (BPSPs) to offer a wide range of digitized and standardized services to business clients. Within this business model, capacity planning is a major challenge for BPSPs, as costs are the decisive factor in the competitive business environment of digital service provision. Accordingly, BPSPs must tackle inefficiencies in capacity planning resulting from both idle capacity and lost revenue caused by volatile demand. However, recent technological developments offering dynamic integration and information capabilities may help, as they enable the exchange of excess capacity between business partners. We examine the corresponding potential of IT-enabled excess capacity markets to create competitive advantage in e-business value chains by analyzing a BPSP’s capacity-related optimization problem. We build an analytical model based on queuing theory and evaluate it through a discrete-event simulation applying a possible application scenario. By solving the optimization problem, we identified a remarkable cost advantage in using excess capacity as a first competitive advantage. Building on this cost advantage, we furthermore identified differentiation advantages realizable without raising prices. Both findings highlight the relevance of further research on this topic.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: E-commerce; service supply chain; excess capacity market; capacity planning; cost benefit analysis; simulation
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 04 Jul 2019 12:02
Last Modified: 24 Jul 2019 14:22
URI: https://eref.uni-bayreuth.de/id/eprint/49846