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Actor engagement in online health communities : A netnographic analysis of engagement practices and roles

Title data

Stadtelmann, Michael ; Woratschek, Herbert ; Diederich, Christina:
Actor engagement in online health communities : A netnographic analysis of engagement practices and roles.
In: International Journal of Pharmaceutical and Healthcare Marketing. Vol. 13 (12 August 2019) Issue 4 .
ISSN 1750-6123
DOI: https://doi.org/10.1108/IJPHM-06-2018-0033

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 10 Sep 2019 07:19
Last Modified: 21 Apr 2020 06:53
URI: https://eref.uni-bayreuth.de/id/eprint/52164