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When does it pay off to integrate sustainability in the business model? : A Game-Theoretic Analysis

Title data

Gimpel, Henner ; Graf-Drasch, Valerie ; Kammerer, Alexander ; Keller, Maximilian ; Zheng, Xinyi:
When does it pay off to integrate sustainability in the business model? : A Game-Theoretic Analysis.
In: Electronic Markets. (August 2019) .
ISSN 1422-8890

Official URL: Volltext

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Abstract in another language

Acknowledging sustainability as a challenge of utmost importance, organizations face questions on dealing with different dimensions of sustainability. Respective actions include a fundamental shift in the purpose of business and almost every aspect of how it is conducted, or in short: an integration of sustainability in organizations’ business model. However, as sustainability is no altruistic end in itself, respective transformation must resonate with organizations’ economic conditions and their position in the market. But when does it pay off for organizations to integrate sustainability in their business model? Within this research paper we find answers by applying a game-theoretic framework and examining competition strategies for organizations integrating sustainability in their business model. Hereby we consider different market scenarios where symmetric and asymmetric, weak and strong, as well as a varying number of organizations interact. Our results suggest different strategies organizations can apply to gain competitive advantage.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Sustainability; Sustainability Business Model; Game Theory
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 20 Sep 2019 06:08
Last Modified: 23 Sep 2019 06:06
URI: https://eref.uni-bayreuth.de/id/eprint/52342