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Understanding Sponsor's Decision-Making Processes : A Conceptualisation of the Sport Sponsorship Decision-Making-Model

Title data

Schönberner, Jan ; Woratschek, Herbert ; Buser, Markus:
Understanding Sponsor's Decision-Making Processes : A Conceptualisation of the Sport Sponsorship Decision-Making-Model.
2019
Event: 27th European Sport Management Conference (EASM) , 03.-06.09.2019 , Seville, Spain.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Sep 2019 07:13
Last Modified: 27 Sep 2019 07:13
URI: https://eref.uni-bayreuth.de/id/eprint/52444