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Esports : The Blue Ocean in the Sport Sponsorship Market

Title data

Buser, Markus ; Galinski, Lukas:
Esports : The Blue Ocean in the Sport Sponsorship Market.
2019
Event: 27th European Sport Management Conference (EASM) , 03.-06.09.2019 , Seville, Spain.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 08 Oct 2019 06:30
Last Modified: 08 Oct 2019 06:30
URI: https://eref.uni-bayreuth.de/id/eprint/52706