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Esport : The New Frontier in Sport Sponsorship

Title data

Buser, Markus ; Galinski, Lukas ; Woratschek, Herbert ; Germelmann, Claas Christian ; Schönberner, Jan:
Esport : The New Frontier in Sport Sponsorship.
2019
Event: 3rd World Association for Sport Management Conference (WASM) , 16.-19.10.2019 , Santiago de Chile.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 08 Oct 2019 06:31
Last Modified: 08 Oct 2019 06:31
URI: https://eref.uni-bayreuth.de/id/eprint/52707