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The Complexity of Digital Transformation : Conceptualizing Multiple Concurrent Initiatives

Title data

Jöhnk, Jan ; Oesterle, Severin ; Ollig, Philipp ; Riedel, Lena-Nicole:
The Complexity of Digital Transformation : Conceptualizing Multiple Concurrent Initiatives.
2020
Event: 15th International Conference on Wirtschaftsinformatik (WI) , 09.-11.03.2020 , Potsdam.
(Conference item: Conference , Speech )

Official URL: Volltext

Abstract in another language

Currently, companies launch digital transformation initiatives (DTI) to cope with technological changes, challenging competitive environments, increasing customer demands, and other digitalization challenges. The DTI spectrum is broad and covers structural changes (e.g. dedicated digital units) as well as contextual changes (e.g. overarching cultural change programs). Often companies launch multiple concurrent DTIs resulting in considerable organizational complexity. However, research on how to manage the interplay of DTIs successfully is still scarce. Therefore, we distinguish three coordination aspects (i.e. strategic alignment, governance, communication & culture) to manage DTIs’ interplay. Drawing on organizational and IS research as well as on a single case study with eight interviews, we conceptualize DTIs as manifestations of digital transformation. We show that multiple concurrent DTIs can foster structural and contextual ambidexterity, i.e. leading to hybrid ambidexterity in organizations. Thereby, we contribute to a better understanding of DTIs, their interplay, and their value to increase hybrid ambidexterity.

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Keywords: Digital Transformation; Hybrid Ambidexterity; Strategic Alignment; Governance; Communication and Culture
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems and Sustainable IT Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems and Sustainable IT Management > Professor Information Systems and Sustainable IT Management - Univ.-Prof. Dr. Gilbert Fridgen
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems Management and Strategic IT Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems Management and Strategic IT Management > Professor Information Systems Management and Strategic IT Management - Univ.-Prof. Dr. Nils Urbach
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 26 Nov 2019 12:50
Last Modified: 26 Nov 2019 12:50
URI: https://eref.uni-bayreuth.de/id/eprint/53405