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Low Effort and Privacy : How Textual Priming Affects Privacy Concerns of Email Service Users

Title data

Buck, Christoph ; Dinev, Tamara:
Low Effort and Privacy : How Textual Priming Affects Privacy Concerns of Email Service Users.
In: Bui, Tung ; Sprague, Ralph (ed.): Proceedings of the 53th Hawaii International Conference on System Sciences. - Honolulu, Hawaii : ScholarSpace , 2020 . - pp. 4231-4240
ISBN 978-0-9981331-3-3
DOI: https://doi.org/10.24251/HICSS.2020.518

Official URL: Volltext

Abstract in another language

The integration of digital applications and systems into the everyday routines of users is inevitably progressing. Ubiquitous and invisible computing requires the perspective of a new user and the inclusion of insights from related disciplines such as behavioral economics or social psychology. This paper takes up the call for research by Dinev et al. (2015) and examines the influence of textual priming elements on the privacy concerns of users of email accounts. The paper provides an operationalization of a privacy concern as a dependent variable, incorporated in an online experiment with 276 participants. The results show highly significant differences between the groups investigated by the experiment. Specifically, the users of different email providers show interesting results. While users of Gmail show no significant reaction in the experiment, users of other email providers show significant differences in the experimental setting.

Further data

Item Type: Article in a book
Refereed: Yes
Keywords: Privacy; Low Effort; Enhanced APCO; Priming; Experiment
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management > Chair Business Administration VII - Information Systems Management - Univ.-Prof. Dr. Torsten Eymann
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 28 Feb 2020 09:09
Last Modified: 28 Feb 2020 09:09
URI: https://eref.uni-bayreuth.de/id/eprint/54437