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The Effectiveness of Recruitment Advertisements and Recruitment Websites : Indirect and Interactive Effects on Applicant Attraction

Title data

Baum, Matthias ; Kabst, Rüdiger:
The Effectiveness of Recruitment Advertisements and Recruitment Websites : Indirect and Interactive Effects on Applicant Attraction.
In: Human Resource Management. Vol. 53 (2014) Issue 3 . - pp. 353-378.
ISSN 1099-050X
DOI: https://doi.org/10.1002/hrm.21571

Abstract in another language

This study compares the effect of printed recruitment advertisements and recruitment websites on applicant attraction and shows how these recruitment activities interact with one another. Our results indicate that websites have a significantly stronger impact on applicant attraction than printed advertisements. We show that websites and printed recruitment advertisements have an indirect effect on applicant attraction that is mediated by employer knowledge. Furthermore, printed advertisements supplement the positive effects of websites and, thus, the simultaneous use of multiple recruitment activities directly influences applicant attraction.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Apr 2020 10:21
Last Modified: 10 Aug 2020 10:13
URI: https://eref.uni-bayreuth.de/id/eprint/54788