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Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin

Title data

Baum, Matthias ; Sterzing, Anke ; Alaca, Neslim:
Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin.
In: Journal of Business Research. Vol. 69 (2016) Issue 10 . - pp. 4140-4149.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2016.03.037

Abstract in another language

This study examines how diversity messages in recruitment advertisements affect the attraction of minority and majority group member applicants (here, minorities are defined as ethnic minorities, i.e., inhabitants with a migration background). Drawing on international management research, we evaluated whether the country-of-origin of the recruiting firm affects applicant attraction, and whether the effect of diversity recruitment messages is moderated by the recruiting firm's country-of-origin. To test our hypotheses, we conducted an experimental study with 387 participants and demonstrated that diversity messages contribute to minority applicants' attraction. Further, we found that minority applicants react positively if the recruiting firm is from their home country. However, the results illustrate that diversity recruitment only positively influences minority jobseekers' attractiveness towards an employer if the recruiting firm does not stem from their home country. Thus, our paper provides a contingent perspective about determinants of minority attraction.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Organizational attractiveness; Recruitment; Diversity; Country-of-origin; Ethnic background
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 06 Apr 2020 09:46
Last Modified: 06 Apr 2020 09:46
URI: https://eref.uni-bayreuth.de/id/eprint/54799