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How to get great research cited

Title data

Lindgreen, Adam ; di Benedetto, C. Anthony ; Brodie, Roderick J. ; Fehrer, Julia ; van der Borgh, Michel:
How to get great research cited.
In: Industrial Marketing Management. (April 2020) .
ISSN 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2020.03.023

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Apr 2020 08:34
Last Modified: 16 Apr 2020 08:34
URI: https://eref.uni-bayreuth.de/id/eprint/54947