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How are Sport Sponsorship Decisions Made? : Revealing a Hidden Agenda in Manager's Decision-Making

Title data

Schönberner, Jan ; Woratschek, Herbert ; Ellert, Guido:
How are Sport Sponsorship Decisions Made? : Revealing a Hidden Agenda in Manager's Decision-Making.
2019
Event: 3rd World Association for Sport Management Conference(WASM) , 16.-19.10.2019 , Santiago de Chile, Chile.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 17 Jun 2020 06:42
Last Modified: 17 Jun 2020 06:42
URI: https://eref.uni-bayreuth.de/id/eprint/55517