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Innovation alliances : Balancing value creation dynamics, competitive intensity and market overlap

Title data

Bouncken, Ricarda B. ; Fredrich, Viktor ; Kraus, Sasha ; Ritala, Paavo:
Innovation alliances : Balancing value creation dynamics, competitive intensity and market overlap.
In: Journal of Business Research. Vol. 112 (May 2020) . - pp. 240-247.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2019.10.004

Abstract in another language

When created and captured value is unbalanced in innovation alliances, instabilities may emerge. Competitive tensions between the partners may further destabilize the value creation process. How these dynamics affect the outcomes of innovation alliances is still far from clear. This study focuses on expert power, relative private and common benefits, and perceived competitive intensity as well as structural market overlap between partners. While direct effects of expert power or the (im-)balances in intra-alliance innovation-related value dynamics do not emerge, we find that these effects are strongly moderated by the level of competition. When perceived competitive intensity is high, the partner's expert power turns out to be less beneficial, and imbalance towards private benefits becomes detrimental for value creation. On the other hand, when the market overlap between the partners is high, the expert power of partners, as well as common benefits become more beneficial to innovation-related value creation.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Value creation dynamics; Innovation alliances; Expert power; Coopetition
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization > Chair Business Administration VI - Strategic Management and Organization - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 15 Sep 2020 06:51
Last Modified: 15 Sep 2020 06:51
URI: https://eref.uni-bayreuth.de/id/eprint/57184