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When do employer awards pay off and when do they not? : The impact of award familiarity on application intentions and the moderating role of corporate brand awareness

Title data

Überschaer, Anja ; Baum, Matthias:
When do employer awards pay off and when do they not? : The impact of award familiarity on application intentions and the moderating role of corporate brand awareness.
2014
Event: AOM Annual Meeting , 2014 , Philadelphia, USA.
(Conference item: Conference , Paper )

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 16 Sep 2020 12:37
Last Modified: 16 Sep 2020 12:37
URI: https://eref.uni-bayreuth.de/id/eprint/57222