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The impact of employer awards on employer knowledge and applicant attraction : The moderating influence of corporate brand awareness

Title data

Baum, Matthias ; Kabst, Rüdiger:
The impact of employer awards on employer knowledge and applicant attraction : The moderating influence of corporate brand awareness.
2010
Event: VHB Herbstworkshop Kommission Personal , 2010 , Giessen, Germany.
(Conference item: Conference , Paper )

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVI > Chair Business Administration XVI - Univ.-Prof. Dr. Matthias Baum
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Sep 2020 07:35
Last Modified: 18 Sep 2020 07:35
URI: https://eref.uni-bayreuth.de/id/eprint/57280