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Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda

Title data

Woratschek, Herbert ; Schönberner, Jan:
Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement. Vol. 66 (2020) Issue 3 . - pp. 62-66.
ISSN 2628-3409

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Sep 2020 08:46
Last Modified: 18 Sep 2020 08:46
URI: https://eref.uni-bayreuth.de/id/eprint/57296