Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform

Title data

Buser, Markus ; Woratschek, Herbert ; Schönberner, Jan:
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform.
In: European Sport Management Quarterly. (24 September 2020) .
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2020.1820061

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 30 Sep 2020 09:53
Last Modified: 30 Sep 2020 09:53
URI: https://eref.uni-bayreuth.de/id/eprint/57745