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Individualisierung im stationären Einzelhandel : Ökonomische Analyse elektronischer Formen der Kundenkommunikation

Title data

Strüker, Jens:
Individualisierung im stationären Einzelhandel : Ökonomische Analyse elektronischer Formen der Kundenkommunikation.
Wiesbaden : Deutscher Universitätsverlag , 2005 . - XVII, 213 p.
ISBN 978-3-322-82136-2
DOI: https://doi.org/10.1007/978-3-322-82136-2

Further data

Item Type: Book / Monograph
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems and Sustainable IT Management > Professor Information Systems and Sustainable IT Management - Univ.-Prof. Dr. Jens Strüker
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 16 Dec 2020 09:01
Last Modified: 16 Dec 2020 09:01
URI: https://eref.uni-bayreuth.de/id/eprint/61189