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Tracking Fitness or Sickness : Combining Technology Acceptance and Privacy Research to Investigate the Actual Adoption of Fitness Trackers

Title data

Reith, Riccardo ; Buck, Christoph ; Lis, Bettina ; Eymann, Torsten:
Tracking Fitness or Sickness : Combining Technology Acceptance and Privacy Research to Investigate the Actual Adoption of Fitness Trackers.
In: Proceedings of the 53rd Annual Hawaii International Conference on System Sciences (HICSS). - Honolulu, Hawaii : ScholarSpace , 2020
ISBN 978-0-9981331-3-3

Official URL: Volltext

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI Digitale InnovationswerkstattNo information
Projektgruppe WI DigitalisierungNo information
Projektgruppe WI Digital LifeNo information
Projektgruppe WI IT-Sicherheit und DatenschutzNo information

Abstract in another language

Personal data is often collected, processed and utilized without the knowledge of the information system’s user. With regard to the enormous value of personalized data for companies as well as con-sumers’ tendency to unreflectively disclose their data, privacy concerns have been an essential topic for researchers since the mid-1990s. However, established research models of wearable IS-technologies are inadequate to comprehensively investigate the issue of privacy and its effects on acceptance variables. Therefore, the following study aims to empirically validate a research mod-el which considers privacy concerns as a central construct in predicting the actual usage of fitness trackers. The results of our investigation underline the vital role of privacy concerns for the ac-ceptance of fitness trackers and imply that the current providers’ advertising is insufficient in meeting the consumers’ needs.

Further data

Item Type: Article in a book
Refereed: Yes
Keywords: Privacy concerns; Fitness tracking; UTAUT; Privacy calculus
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management > Chair Business Administration VII - Information Systems Management - Univ.-Prof. Dr. Torsten Eymann
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 03 Feb 2021 09:07
Last Modified: 03 Feb 2021 09:07
URI: https://eref.uni-bayreuth.de/id/eprint/62722