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More Reality in the CJEU's Interpretation of the Average Consumer Benchmark : Also More Behavioural Science in Unfair Commercial Practices?

Title data

Purnhagen, Kai:
More Reality in the CJEU's Interpretation of the Average Consumer Benchmark : Also More Behavioural Science in Unfair Commercial Practices?
In: European Journal of Risk Regulation. Vol. 8 (2017) Issue 2 . - pp. 437-440.
ISSN 1867-299X
DOI: https://doi.org/10.1017/err.2017.13

Abstract in another language

The ageless question regarding the interpretation of the average consumer benchmark at EU level recently gained momentum. The Court of Justice of the European Union has de facto deviated in a judgment from a strict application of the formula of the "reasonably well informed and reasonably observant and circumspect" consumer established in Gut Springenheide. This report investigates the possible implications of this judgment on the implementation of behavioural sciences in the "average consumer" benchmark.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Chair Food Law > Chair Food Law - Univ.-Prof. Dr. Kai Purnhagen
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Profile Fields > Emerging Fields > Food and Health Sciences
Research Institutions > Research Units > Forschungsstelle für Deutsches und Europäisches Lebensmittelrecht
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 340 Law
Date Deposited: 13 Apr 2021 07:11
Last Modified: 13 Apr 2021 07:11
URI: https://eref.uni-bayreuth.de/id/eprint/64672