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Qualitative research : Extending the range with flexible pattern matching

Title data

Bouncken, Ricarda B. ; Qiu, Yixin ; Sinkovics, Noemi ; Kürsten, Wolfgang:
Qualitative research : Extending the range with flexible pattern matching.
In: Review of Managerial Science. Vol. 15 (2021) Issue 2 . - pp. 251-273.
ISSN 1863-6683
DOI: https://doi.org/10.1007/s11846-021-00451-2

Abstract in another language

The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a review of research adopting this approach. We also compare and contrast it with another popular qualitative data analysis technique, the grounded theory approach, to further ground the method on the established knowledge and elaborate its strength and fitting context. This paper advances the flexible pattern matching approach by suggesting a five-step roadmap to conduct qualitative research with the approach.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization > Chair Business Administration VI - Strategic Management and Organization - Univ.-Prof. Dr. Ricarda Bouncken
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 28 Apr 2021 07:30
Last Modified: 28 Apr 2021 07:30
URI: https://eref.uni-bayreuth.de/id/eprint/64956