Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Alexa – Welcome to the Family! : IT identity's mediating role on Social Presence and Deep Use of In-Home Voice Assistants

Title data

Diel, Sören ; Höger, Carolin ; Schick, Doreen:
Alexa – Welcome to the Family! : IT identity's mediating role on Social Presence and Deep Use of In-Home Voice Assistants.
2021
Event: 42th International Conference on Information Systems (ICIS 2021) , 12.-15. Dez. 2021 , Austin, Texas, USA.
(Conference item: Conference , Speech )

Project information

Project title:
Project's official titleProject's id
Projektgruppe WI DigitalisierungNo information
Projektgruppe WI Digital LifeNo information
Projektgruppe WI Digital SocietyNo information
Projektgruppe WI Künstliche IntelligenzNo information

Abstract in another language

Driven by artificial intelligence, in-home Voice Assistants (VA) emerge as an integral part of individual’s everyday life. As social structures and processes expand into a digital society, IS research started to examine this intertwinement and identified Information Technology (IT) identity as a concept to grasp IT use behavior. Yet, research on IT identity in connection with VAs is rare. To close this gap, we developed and empirically tested a conceptual model (n = 322 VA-user). In our sample, symbolic value and hedonic motivation positively associate with IT identity, while privacy concerns negatively relates to T identity. Moreover, IT identity enhances deep use and social presence and mediates the relationship between symbolic value/hedonic motivation and deep use/social presence. With our study, we provide critical theoretical and practical implications regarding use behavior and social presence of VAs. Moreover, we contribute to a deeper understanding of IT identity

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management > Chair Business Administration VII - Information Systems Management - Univ.-Prof. Dr. Torsten Eymann
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 14 Oct 2021 06:48
Last Modified: 18 Oct 2021 05:30
URI: https://eref.uni-bayreuth.de/id/eprint/67315