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The Effects of Digital Technology on Opportunity Recognition

Title data

Kreuzer, Thomas ; Lindenthal, Anna ; Oberländer, Anna Maria ; Röglinger, Maximilian:
The Effects of Digital Technology on Opportunity Recognition.
In: Business & Information Systems Engineering. (2022) .
ISSN 1867-0202

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Project's official titleProject's id
Projektgruppe WI Digitale InnovationswerkstattNo information

Abstract in another language

Recognizing opportunities enabled by digital technology (DT) has become a competitive necessity in today’s digital world. However, opportunity recognition is a major challenge given the influence of DT, which not only disperse agency across various actors, but also blur boundaries between customers, companies, products, and industries. As a result, traditional entrepreneurship knowledge needs to be rethought and the effects of DT on opportunity recognition need to be better understood. Drawing from opportunity recognition theory – as one of the central theories in the entrepreneurship domain – this study builds on a structured literature review to identify and explain three direct as well as three transitive effects of DT on opportunity recognition. These effects have been validated with real-world cases as well as interviews with academics and practitioners. In sum, this study contributes to descriptive and explanatory knowledge on the evolution from traditional to digital entrepreneurship. As a theory for explaining, the findings extend opportunity recognition theory by illuminating how and why DT influences opportunity recognition. Thereby, research and practice are supported in investigating and managing opportunities more effectively.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Opportunity Recognition; Digital Entrepreneurship; Digital Technology; Digital Technology Effects; Digital Innovation
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XVII - Information Systems and Value-Based Business Process Management > Chair Information Systems and Value-Based Business Process Management - Univ.-Prof. Dr. Maximilian Röglinger
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 15 Nov 2021 11:29
Last Modified: 15 Nov 2021 11:29
URI: https://eref.uni-bayreuth.de/id/eprint/67793