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Sport and Mobile TV : Conceptualization and Empirical Analysis of a Mobile TV Usage Model

Title data

Kunz, Reinhard ; Woratschek, Herbert ; Santomier, James:
Sport and Mobile TV : Conceptualization and Empirical Analysis of a Mobile TV Usage Model.
In: Journal of Creative Industries and Cultural Studies. Vol. 7 (2022) Issue 1 . - pp. 22-57.

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 19 Jan 2022 07:47
Last Modified: 15 Feb 2022 11:24
URI: https://eref.uni-bayreuth.de/id/eprint/68411