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Navigating the emergence of brand meaning in service ecosystems

Title data

Baker, Jonathan J. ; Fehrer, Julia ; Brodie, Roderick J.:
Navigating the emergence of brand meaning in service ecosystems.
In: Journal of Service Management. Vol. 33 (2022) Issue 3 . - pp. 465-484.
ISSN 1757-5818
DOI: https://doi.org/10.1108/JOSM-07-2021-0261

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Apr 2022 08:57
Last Modified: 26 Apr 2022 08:57
URI: https://eref.uni-bayreuth.de/id/eprint/69379