Titlebar

Export bibliographic data
Literature by the same author
plus on the publication server
plus at Google Scholar

 

Advancing the Understanding of Customer Needs in Fashion Retailing : A Jobs-to-be-Done Perspective

Title data

Kullak, Franziska ; Baier, Daniel ; Woratschek, Herbert:
Advancing the Understanding of Customer Needs in Fashion Retailing : A Jobs-to-be-Done Perspective.
2022
Event: 13th European Marketing Academy (EMAC) Regional Conference , 21.-23.09.2022 , Kaunas, Lithuania.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Sep 2022 11:57
Last Modified: 23 Sep 2022 11:57
URI: https://eref.uni-bayreuth.de/id/eprint/71954