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What to say and what to do : the disparity of the communication and investment in sustainability targets, given customer expectations

Title data

Buhl, Hans Ulrich ; Graf-Drasch, Valerie ; Wiethe, Christian:
What to say and what to do : the disparity of the communication and investment in sustainability targets, given customer expectations.
In: Journal of Business Economics = Zeitschrift für Betriebswirtschaft. (2022) .
ISSN 1861-8928
DOI: https://doi.org/10.1007/s11573-022-01115-7

Abstract in another language

Companies have many opportunities to engage in sustainable development. However, since transformations toward sustainability represent strategic shifts, such transformations should be undertaken with care. Companies might begin by translating particular sustainability targets into economically relevant advantages. Yet, appropriate decision support regarding how much to invest and which goals to communicate to customers is missing. Against this backdrop, we develop a formal mathematical decision model that helps companies simultaneously determine optimal levels of sustainability investment and public communication. Optimal sustainability solutions will balance customer expectations with a company’s financial investments. The feasibility and added value of our model are evaluated via prototypical instantiations at a German beverage company. Applicability and extensions of the model are discussed.

Further data

Item Type: Article in a journal
Refereed: Yes
Keywords: Sustainability Targets; Sustainability Reporting; Customer Satisfaction; Kano Model; Optimization Model
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems and Digital Energy Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems and Digital Energy Management > Professor Information Systems and Digital Energy Management - Univ.-Prof. Dr. Jens Strüker
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 18 Oct 2022 06:25
Last Modified: 18 Oct 2022 06:25
URI: https://eref.uni-bayreuth.de/id/eprint/72462