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A Quantitative Model for Using Open Innovation in Mobile Service Development

Title data

Mette, Philipp ; Moser, Florian ; Fridgen, Gilbert:
A Quantitative Model for Using Open Innovation in Mobile Service Development.
2013
Event: 11th International Conference on Wirtschaftsinformatik (WI) , 27.02.-01.03.2013 , Leipzig, Germany.
(Conference item: Conference , Paper )

Official URL: Volltext

Abstract in another language

The potential of mobile service innovations to create valuable economic impact makes their development desirable for companies. To develop and launch successful mobile services, the integration of customers in the idea generation process bears high potential. However, such Open Innovation activities usually demand for investments, whereas the precise relation between the money invested and the generated economic effect is still indistinct. The objective of this paper is to replace the black box between investments in Open Innovation and the thereby generated profits through formal-deductive analysis. For this purpose, we analyze the effect chain between Open Innovation and economic profit by adapting the model of Kano and putting special emphasis on the specifics of mobile services. Building on that, we develop a quantitative formal model to determine the optimal investment amount in Open Innovation activities for mobile services. The model’s utility is illustrated with an example based on real-world data.

Further data

Item Type: Conference item (Paper)
Refereed: Yes
Keywords: Open Innovation, mobile services, customer satisfaction, Kano model, decision model
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Informations Systems and sustainable IT management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Informations Systems and sustainable IT management > Professorship Business Informations Systems and sustainable IT management- Univ.-Prof. Dr. Gilbert Fridgen
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 31 Mar 2015 11:04
Last Modified: 12 Mar 2019 16:01
URI: https://eref.uni-bayreuth.de/id/eprint/7782