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The EU Insurance Mediation Directive : Bureaucracy or Opportunity?

Title data

Braunwarth, Kathrin ; Buhl, Hans Ulrich ; Kaiser, Marcus ; Krammer, Alexander ; Röglinger, Maximilian ; Wehrmann, Alexander:
The EU Insurance Mediation Directive : Bureaucracy or Opportunity?
In: Kundisch, Dennis ; Veit, Daniel J. ; Weitzel, Tim ; Weinhardt, Christof (ed.): Enterprise Applications and Services in the Finance Industry : 4th International Workshop, FinanceCom 2008, Paris, France, December 13, 2008, Revised Papers. - Berlin : Springer , 2009 . - pp. 145-161

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Abstract in another language

The insurance mediation directive of the EU contributes to the recent regulation of financial services markets in order to improve customer protection. Many financial services providers as well as insurance intermediaries fear expensive documentation overhead. In this paper, we argue that the documentation requirements offer a variety of chances. As neither the directive nor national law explicitly specify which customer data has to be collected, we analyse the propositions of respective associations. Moreover, we reason that overall data quality, i.e. completeness, correctness, currency, and consistency of customer data, will probably be influenced in a positive way. With this knowledge in mind, we finally present a set of scenarios from the field of customer relationship management such as advisory process and campaign management that undeniably benefit from a better documentation of customer data.

Further data

Item Type: Article in a book
Refereed: Yes
Keywords: Regulation; insurance mediation; data quality; customer relationship management
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and Value Oriented Process Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professorship Business Information Systems and Value Oriented Process Management > Professorship Business Information Systems and Value Oriented Process Management - Univ.-Prof. Dr. Maximilian Röglinger
Profile Fields
Profile Fields > Emerging Fields
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Result of work at the UBT: No
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 09 Apr 2015 06:26
Last Modified: 09 Jan 2019 07:43
URI: https://eref.uni-bayreuth.de/id/eprint/8268