New product performance through channeling in supply chain innovation alliances : The nexus of collaboration intensity, divergent communication schemes, and alliance duration

Titelangaben

Bouncken, Ricarda B. ; Pesch, Robin:
New product performance through channeling in supply chain innovation alliances : The nexus of collaboration intensity, divergent communication schemes, and alliance duration.
In: Das, T. K. (Hrsg.): Strategic Alliances for Innovation and R&D. - Charlotte, North Carolina , 2014 . - S. 85-111 . - (Research in Strategic Alliances )
ISBN 9781623966225