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International Co-Branding as Strategic Advantage of Sport Business Programs : A Case Study of Ohio University and University of Bayreuth

Title data

Ströbel, Tim ; Pfahl, Michael ; O'Reilly, Norm ; Ridpath, David Bradley ; Woratschek, Herbert:
International Co-Branding as Strategic Advantage of Sport Business Programs : A Case Study of Ohio University and University of Bayreuth.
2015
Event: 5th Conference of the Alliance for Sport Business (ASB) , 22.-23.03.2015 , Ohio, USA.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Keywords: Co-Branding; Sport Business Programs
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Lehrstuhl Betriebswirtschaftslehre VIII - Marketing und Dienstleistungsmanagement
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Mar 2015 07:35
Last Modified: 26 Mar 2015 07:35
URI: https://eref.uni-bayreuth.de/id/eprint/9317