at Google ScholarTitle data
Adam, Marc T. P. ; Krämer, Jan ; Jähnig, Caroline ; Seifert, Stefan ; Weinhardt, Christof:
Understanding Auction Fever : A Framework for Emotional Bidding.
In: Electronic Markets.
Vol. 21
(2011)
Issue 3
.
- pp. 197-207.
ISSN 1422-8890
DOI: https://doi.org/10.1007/s12525-011-0068-9
Abstract in another language
Auction fever is a multifaceted phenomenon that is frequently observed in both traditional and Internet auctions. In order to gain a better understanding of its causes, we develop a conceptual framework to analyze emotions in auctions, which is based on an exhaustive literature review. The framework integrates rational calculus with emotional aspects and suggests that emotional processing is triggered at three different stages of an auction: First, the economic environment can affect a bidder’s level of perceived competition and thus influence the bidding strategy prior to the auction. Second, auction events may have ramifications on the bidder's emotional state during the auction due to previous investments or perceived ownership. Third, past auction outcomes may impact future bidding behavior through emotions such as the joy of winning or loser regret. Auction fever, eventually, is a phenomenon that results from the interplay of these emotional processes and causes a bidder to deviate from an initially chosen bidding strategy.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XI - Technology and Innovation Management > Chair Business Administration XI - Technology and Innovation Management - Univ.-Prof. Dr. Stefan Seifert Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XI - Technology and Innovation Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 01 Jul 2015 06:15 |
| Last Modified: | 01 Jul 2015 06:15 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/15598 |