at Google ScholarTitle data
Ströbel, Tim ; Woratschek, Herbert:
Brand Equity Models in the Spotlight of Sportbusiness.
In:
Södermann, Sten ; Dolles, H. (Hrsg.): Handbook of Research on Sport and Business. -
Cheltenham
: Edward Elgar
,
2013
ISBN 978-1-8498-0005-1
Related URLs
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 24 Mar 2014 15:45 |
| Last Modified: | 28 Sep 2014 18:27 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/186 |