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Bewertung von Sportmarken - Eine empirische Analyse des Zusammenhangs von Markenstärke und Markenwert

Title data

Ströbel, Tim ; Woratschek, Herbert:
Bewertung von Sportmarken - Eine empirische Analyse des Zusammenhangs von Markenstärke und Markenwert.
2013
Event: 17. Jahrestagung des Arbeitskreises Sportökonomie , 02.-04.05.2013 , München.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 25 Mar 2014 06:58
Last Modified: 28 Aug 2014 08:44
URI: https://eref.uni-bayreuth.de/id/eprint/187