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Relationship building through Facebook brand pages : The multifaceted roles of identification, satisfaction and perceived relationship investment

Title data

Popp, Bastian ; Wilson, Bradley ; Horbel, Chris ; Woratschek, Herbert:
Relationship building through Facebook brand pages : The multifaceted roles of identification, satisfaction and perceived relationship investment.
In: Journal of Strategic Marketing. Vol. 24 (2016) Issue 3-4 . - pp. 278-294.
ISSN 1466-4488
DOI: https://doi.org/10.1080/0965254X.2015.1095226

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
Date Deposited: 08 Sep 2015 06:15
Last Modified: 14 Jul 2022 11:50
URI: https://eref.uni-bayreuth.de/id/eprint/19052