at Google ScholarTitle data
Jung, Benjamin ; Popp, Bastian ; Germelmann, Claas Christian:
Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG.
2013
Event: 7th International Research Days on Marketing Communications
, 18.-19.04.2013
, Wolfsburg, Deutschland.
(Conference item: Workshop
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Profile Fields > Emerging Fields > Innovation and Consumer Protection Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Sep 2015 11:20 |
| Last Modified: | 23 Sep 2015 11:20 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/19503 |