Title data
Jung, Benjamin ; Popp, Bastian ; Germelmann, Claas Christian:
Online Anti-Brand Communities in Professional Sports and Their Relevance for Sponsors - The Case of FC Bayern Muenchen and Deutsche Telekom AG.
2013
Event: 21st Conference of the European Association for Sport Management (EASM)
, September 2013
, Istanbul, Turkey.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 26 Aug 2014 09:28 |
Last Modified: | 11 Feb 2015 12:18 |
URI: | https://eref.uni-bayreuth.de/id/eprint/2155 |