at Google ScholarTitle data
Popp, Bastian:
Markenerfolg durch Brand Communities : Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren.
Wiesbaden
:
Gabler
,
2011
. - XXII, 267 p.
ISBN 978-3-8349-2906-8
(
Doctoral thesis,
2010
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultä)
DOI: https://doi.org/10.1007/978-3-8349-6712-1
Official URL: 
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Kommunikationsstrategie; Kundenbindung; Markenpolitik; Verbraucherverhalten |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 26 Aug 2014 09:38 |
| Last Modified: | 11 Feb 2016 10:43 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2156 |